Tourism Marketing Management
University of StrathclydePostgraduate MSc Full-time 12 Months Events managementMarketing
About this course
The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide.
It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.
Career Prospects
Graduates from this course typically go into the following occupations:
2432 Marketing and commercial managers
1132 Marketing, sales and advertising directors
1133 Public relations and communications directors
7125 Visual merchandisers and related occupations
3554 Advertising and marketing associate professionals
3556 Sales accounts and business development managers
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Course Details
- Qualification
- MSc
- Study Mode
- Full-time
- Duration
- 12 Months
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- Glasgow
- Scheme
- Postgraduate
- Subjects
- Events management, Marketing