Tourism Marketing Management

University of Strathclyde

Postgraduate MSc Full-time 12 Months Events managementMarketing

About this course

The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide.

It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

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Course Details

Qualification
MSc
Study Mode
Full-time
Duration
12 Months
Start Date
2025
Academic Year
2025
Campus / Location
Glasgow
Scheme
Postgraduate
Subjects
Events management, Marketing