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Strategic Sport Marketing

Leeds Beckett University

Postgraduate PgCert Distance learning (part-time) 2 Years Hospitality, leisure, and tourismEvents management

About this course

Develop core competencies which sit at the heart of sport marketing.

As part of your course, you’ll:

  • Gain an applied industry insight into the dynamic global sport marketplace

  • Build a sound theoretical and applied understanding of the subject area

  • Work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments

  • Enhance your industry expertise to develop the core capabilities in a range of sport market contexts

  • Develop valuable skills in communication, problem-solving and strategic decision making

    Your learning experience Practical activities will enable you to develop your expertise and become a confident marketing practitioner. These could include:

  • Creating marketing communication plans

  • Digital marketing campaigns

  • Brand audits

  • Consumer experience evaluations

    International business Sport is a global business which is becoming more unpredictable due to dynamic changes in the global landscape. This creates more challenges for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives.

    Stand out in sport marketing This course combines specialised marketing skills with expert knowledge of the sport industry. This will help your CV to standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.

    Industry links Tutors with established links to major professional sports bodies will support you throughout your course. Their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline.

    We work closely with local organisations such as Leeds Rhinos. We also welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.

    Vibrant community You’ll join a vibrant, supportive and dedicated academic community. Upon graduating from this course, you’ll become part of a well-established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.

    Why study Strategic Sport Marketing at Leeds Beckett University?

  • Work independently and collectively through a range of workshops, debates, reflective tasks and authentic assessments

  • Global reputation - we're recognised as one of the top 100 institutions in the world for Sports-Related Subjects*

  • Develop core competencies which sit at the heart of sport marketing

  • Take advantage of our state-of-the-art Carnegie School of Sport building

  • Sport volunteering opportunities, which have previously included global events such as the Olympics, World Athletics Championships and Commonwealth Games

    *2025 QS World University Rankings by Subject

    • Study Options

    This course is available in 4 study options:

    Distance learning (part-time) Shown above

    Duration: 2 Years

    Qualification: PgCert

    Location: Leeds

    Part-time

    Duration: 2 Years

    Qualification: PgCert

    Location: Leeds

    Distance learning (part-time) Shown above

    Duration: 1 Year

    Qualification: PgCert

    Location: Leeds

    Part-time

    Duration: 1 Year

    Qualification: PgCert

    Location: Leeds

    Career Prospects

    Graduates from this course typically go into the following occupations. Click through for salaries, employment rates and other UK degrees that lead there:

    1224 Leisure and sports managers and proprietors 3432 Sports coaches, instructors and officials 3431 Sports players 3433 Fitness and wellbeing instructors

    Related Courses

    Course Details

    Qualification
    Postgraduate Certificate - PgCert
    Study Mode
    Distance learning (part-time)
    Duration
    2 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Leeds
    Scheme
    Postgraduate
    Subjects
    Hospitality, leisure, and tourism, Events management

    Offered by

    Leeds Beckett University

    Leeds

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