Strategic Sport Marketing

Your learning experience Practical activities will enable you to develop your expertise and become a confident marketing practitioner. These could include:

International business Sport is a global business which is becoming more unpredictable due to dynamic changes in the global landscape. This creates more challenges for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives.

Stand out in sport marketing This course combines specialised marketing skills with expert knowledge of the sport industry. This will help your CV to standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.

Industry links Tutors with established links to major professional sports bodies will support you throughout your course. Their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline.

We work closely with local organisations such as Leeds Rhinos. We also welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.

Vibrant community You’ll join a vibrant, supportive and dedicated academic community. Upon graduating from this course, you’ll become part of a well-established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.

Why study Strategic Sport Marketing at Leeds Beckett University?

*2025 QS World University Rankings by Subject