Strategic Digital Marketing

York St John University
Postgraduate MSc Full-time 1 Year Events managementMarketing

About this course

Digital marketing is a highly dynamic discipline that is central to the success of organisations. This course will introduce you to the exciting world of digital marketing. You will discover the key aspects of the discipline, from mapping a customer’s journey to strategic management at business unit level.

Career Prospects

Graduates from this course typically go into the following occupations:

2432 Marketing and commercial managers
1132 Marketing, sales and advertising directors
1133 Public relations and communications directors
7125 Visual merchandisers and related occupations
3554 Advertising and marketing associate professionals
3556 Sales accounts and business development managers

Course Details

Qualification
MSc
Study Mode
Full-time
Duration
1 Year
Start Date
2025
Academic Year
2025
Campus / Location
York
Scheme
Postgraduate
Subjects
Events management, Marketing