Sport, Media and Culture

Our Sport, Media and Culture, BA (Hons) degree programme equips you with the skills for a future career as a professional sports content creator and communicator across the contemporary sports mediascape.

This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, students will see how our abiding interest in sport has shaped how we view the world. Students will always develop a robust understanding of the contemporary sports mediascape.

Changes in how we consume sport means that the traditional legacy media model (newspapers, TV broadcasts, radio) has been hugely interrupted, with many sports organisations now opting to communicate directly with fans. Simply knowing how to write a match report or interview the triumphant winner and the beaten rival is no longer enough.

With all this in mind, this course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies.

Why Sport, Media and Culture at Swansea? You will be taught by academics who have a wide range of industry experience and will benefit from access to industry-standard filming, editing and design facilities. In addition, our close links with sports organisations such as Swansea City FC, the Ospreys, and our partnership with Sport Swansea means that you will gain a sports communications industry perspective across your degree programme.

This programme is based within our Media, Communication, Journalism and PR department. Media at Swansea is ranked:

8th in the UK for Student Satisfaction (Complete University Guide 2025)

8th in the UK for Student Experience (Times Good University Guide 2025)

10th in the UK for Teaching Quality (Times Good University Guide 2025)

This course is based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula. You will also be within close proximity to Swansea city, a vibrant, multi-cultural, safe and cost-effective city.

Your Sport, Media and Culture Experience Our Sport, Media and Culture programme has been designed to allow you to develop and apply a practical multi-dimensional skillset. On completion of the programme, the successful student will know how to find an interesting and compelling sports news story, write that story for publication, film and/or record that story for broadcast or for their podcast, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story.

Developed with employability as one of its cornerstones, the programme maps out viable employment routes into the sports mediascape, culminating in the opportunity to undertake a range of sports communication placement options in the third year of your studies.

Outside of your studies you will be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media society.