Sport Marketing

Leeds Beckett University
Undergraduate BA (Hons) Full-time 3 Years Hospitality, leisure, and tourismEvents management

UCAS Points

104 - 120 points

About this course

Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, you’ll:

  • Gain insight into specific aspects of sport marketing in a changing global environment

  • Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries

  • Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns

  • Analyse consumer behaviour

  • Develop an understanding of media technologies and how they can be used to communicate with a target market

  • Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

    Find out more

    Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

    Staff expertise Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience.

    Industry links Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies.

    Volunteering opportunities We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics.

    Additional Qualifications You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett.

    International recognition We’ve been ranked in the top 100 institutions in the world for Sports-Related Subjects in QS’s World University Rankings by Subject. QS are an international higher education benchmarking agency.

    Why study Sport Marketing at Leeds Beckett University...

  • 90% of students were positive about the teaching on BA (Hons) Sport Marketing*

  • Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Tykes

  • Sandwich year – a year of paid employment in industry

  • Teaching staff at the leading edge in their field

  • 100% of BA (Hons) Sport Marketing graduates in work or further study 15 months after graduation**

    National Student Survey 2024* Percentage of respondents from this course, HESA Graduate Outcomes 21-22**

    • Entry Requirements

    UCAS Tariff Points 104 - 120 points

    Study Options

    This course is available in 3 study options:

    Part-time

    Duration: 6 Years

    Qualification: BA (Hons)

    Location: Leeds

    Sandwich

    Duration: 4 Years

    Qualification: BA (Hons)

    Location: Leeds

    Full-time Shown above

    Duration: 3 Years

    Qualification: BA (Hons)

    Location: Leeds

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1224 Leisure and sports managers and proprietors
    3432 Sports coaches, instructors and officials
    3431 Sports players
    3433 Fitness and wellbeing instructors

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    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Leeds
    Scheme
    Undergraduate
    Subjects
    Hospitality, leisure, and tourism, Events management

    Offered by

    Leeds Beckett University

    Leeds

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