Sport Management and Marketing

Birkbeck, University of London
Postgraduate MSc Full-time 1 Year Hospitality, leisure, and tourismEvents management

About this course

This MSc Sport Management and Marketing is designed to offer you a unique blend of theoretical insights and practical application. It is ideal if you are an ambitious graduate wishing to advance your understanding of sport and marketing and gain an advantage in a rapidly evolving and competitive industry.

Why choose this course?

  • This well-established and respected course has been running for more than 25 years and follows an industry-relevant curriculum, ensuring your knowledge of the field is up to date and relevant.

  • It provides you with career-enhancing networking opportunities with links with top sport organisations and expert speakers, including high-level alumni.

  • You will learn alongside students from a range of personal and professional backgrounds in a learning environment that is fun, constructive and intellectually stimulating.

    What you will learn

    Combining insight from a range of industry guest speakers and expertise from internationally renowned academics, this course offers you a sharp analysis of contemporary sport management and marketing practices, alongside access to leading research in the field.

    You will study key aspects of sport management and marketing, including:

  • economics

  • governance and strategy

  • branding

  • digital marketing and promotion

  • the wider social, political and cultural aspects of sport.

    How you will learn

    You will learn via a dynamic mix of lectures, interactive seminars, guest speaker sessions and independent study. This rewarding combination of learning opportunities will develop your analytical skills and provide you with the networking opportunities you need to develop your career in the sport industry.

    This course is available to study full- or part-time and follows an evening timetable with classes in the evening.

    Highlights

  • You will study in the heart of London, with access to cultural highlights, as well as top sport organisations and extensive professional networks.

  • We have well-established links with expert guest speakers and industry professionals across a whole range of sport organisations, including UEFA, the FA, the Premier League, F1, UK Sport, Sport England, ECB, RFU, Premier League clubs and many others.

  • Our staff are active researchers who publish in the top academic journals, as well as engaged classroom teachers who are committed to supporting students in their academic and professional progress.

  • This course is directly associated with the Birkbeck Sport Business Centre, one of the world's leading centres for sport management research, teaching, training, consultancy and policy advice.

  • Birkbeck’s outstanding career support offers personalised coaching, tailored career programmes, micro-placements and digital skills development, ensuring you are fully prepared to thrive in today's dynamic job market.

  • The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female student.

    Careers and employability

    On successfully graduating from this MSc Sport Management and Marketing, you will have gained an array of important transferable skills, including:

  • analytical skills to evaluate complex scenarios and devise innovative solutions

  • advanced communication techniques

  • the ability to lead and manage teams effectively.

    Studying this MSc will prepare you for management and leadership roles in a wide range of organisations. Possible roles include:

  • manager

  • consultant

  • analyst

  • agent

  • administrator

  • policy adviser.

    Graduates from this course have gone on to be employed at the following organisations:

  • Arsenal Football Club

  • Alpine F1 Team

  • beIN Media

  • Borussia Dortmund

  • Brentford Football Club

  • Deloitte

  • FIFA

  • The Football Association

  • The Football Foundation

  • J-League Europe

  • The Lawn Tennis Association

  • Sky Sports

  • Tottenham Hotspur Football Club

  • YouGov Sport.

    • Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 1 Year

    Qualification: MSc

    Location: London

    Part-time

    Duration: 2 Years

    Qualification: MSc

    Location: London

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1224 Leisure and sports managers and proprietors
    3432 Sports coaches, instructors and officials
    3431 Sports players
    3433 Fitness and wellbeing instructors

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    Course Details

    Qualification
    MSc
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Postgraduate
    Subjects
    Hospitality, leisure, and tourism, Events management

    Offered by

    Birkbeck, University of London

    London

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