Sport Management

Birkbeck, University of London
Postgraduate MSc Full-time 1 Year Hospitality, leisure, and tourismEvents management

About this course

This MSc Sport Management is designed for ambitious graduates who wish to advance their understanding of sport and develop their careers in the rapidly evolving sport industry.

Why choose this course?

  • Through a unique blend of theoretical insights and practical applications, this course offers you a critical analysis of contemporary sport management practices and gives you access to leading research, ensuring your sport industry knowledge is up to date and relevant.

  • It benefits from the input of engaged, experienced academics and has excellent links with top sport organisations and expert industry speakers, including high-level Birkbeck alumni.

  • This well-established and respected sport management course has been running for over 25 years and gives you the opportunity to learn alongside students from a range of personal and professional backgrounds in a fun, constructive and intellectually stimulating environment.

    What you will learn

    This MSc is unique in combining academic expertise from internationally renowned academics with expert insight into current sport management practices from the range of industry guest speakers we host.

    You will study key aspects of sport management, including:

  • economics

  • competition design

  • governance

  • marketing and strategy

  • the wider social, political and cultural aspects of sport.

    How you will learn

    You will learn through a dynamic mixture of lectures, interactive seminars, guest speaker sessions and independent study. You will find this combination of learning opportunities rewarding in itself, but it will also give you the analytical skills and networking opportunities to develop your career in the sport industry. This course is available to study full- or part-time and it follows an evening timetable.

    Highlights

  • You will benefit from studying in the heart of London with access to cultural highlights, as well as top sport organisations and extensive professional networks.

  • We have very well-established links with industry professionals across a wide range of sport organisations, including: UEFA, the FA, the Premier League, F1, UK Sport, Sport England, ECB, RFU, Premier League clubs.

  • Our staff are renowned researchers, publishing in the top academic journals, as well as engaged classroom teachers who are committed to supporting students in their academic and professional progress.

  • The course is directly associated with the Birkbeck Sport Business Centre, one of the world's leading centres for sport management research, teaching, training, consultancy and policy advice.

  • Birkbeck’s outstanding careers support offers you personalised coaching, tailored career programmes, micro-placements and digital skills development, ensuring you are fully prepared to thrive in today's dynamic job market.

  • The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female student.

    Careers and employability

    On successfully graduating from this MSc Sport Management, you will have gained an array of important transferable skills, including:

  • critical-thinking and analytical skills to evaluate complex scenarios and devise innovative solutions

  • professional communication techniques

  • the ability to lead and manage teams effectively.

    Studying this course will prepare you for management and leadership roles in a wide range of private, public and non-profit sport organisations. Possible roles include:

  • manager

  • consultant

  • analyst

  • agent

  • administrator

  • policy adviser.

    Graduates from this course have gone on to be employed at the following organisations:

  • Arsenal Football Club

  • Alpine F1 Team

  • beIN Media

  • Borussia Dortmund

  • Brentford Football Club

  • Deloitte

  • FIFA

  • The Football Association

  • The Football Foundation

  • J-League Europe

  • The Lawn Tennis Association

  • Sky Sports

  • Tottenham Hotspur Football Club

  • YouGov Sport.

    • Study Options

    This course is available in 2 study options:

    Part-time

    Duration: 2 Years

    Qualification: MSc

    Location: London

    Full-time Shown above

    Duration: 1 Year

    Qualification: MSc

    Location: London

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1224 Leisure and sports managers and proprietors
    3432 Sports coaches, instructors and officials
    3431 Sports players
    3433 Fitness and wellbeing instructors

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    Course Details

    Qualification
    MSc
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Postgraduate
    Subjects
    Hospitality, leisure, and tourism, Events management

    Offered by

    Birkbeck, University of London

    London

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