Sport Business Management

The global sports market is estimated to be worth between £400 and £500 billion, and is growing at a significant rate year on year. Over the past decade, there has been a huge increase in career opportunities in the global sport sector that require graduates with the skills, attributes and experience to thrive in such a dynamic industry.

This undergraduate course will provide the academic expertise needed to help students develop an exciting professional future.

Combining theory and practical application, this course will draw heavily from practising sports leaders to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics. Internships, placements, project fieldwork and workshops will enable students to start working towards their chosen career.

All modules balance a range of relevant theory and concepts with practical application, and throughout the course students reflect on and apply this content into real-life scenarios – enabling them to enhance and critique their learning. In short, this is a course designed to be the catalyst for students to forge a successful career in the global sports industry.

Professional Placement Year

This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.

If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.

Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.

£1,000 scholarships for 2025/26

If you apply to BCU by 30 June 2025, you could be eligible for one of our £1,000 scholarships:

Accelerate – if you are from a lower income family or household

High Achievers’ – if you achieve 144 UCAS points or more from your main three qualifications

For full details and terms, visit www.bcu.ac.uk/scholarships