Sport Business

The Institute comprises of an interdisciplinary research-led team, incorporating internationally recognised researchers from around the world interested in the business of sport.

Recent research has examined the rapid growth in the business of sport, as well as leadership, change, and culture, consumer engagement, digital technologies in sport, and social responsibility and innovation.

If you have a passion for the business of sport, a PhD with the Institute for Sport Business could be for you. The Institute especially welcomes interest sport consumer engagement, sport enterprises and social innovation in sport.