Sport Business

About your course The BA (Hons) Sport Business at Liverpool John Moores University offers you excellent placement opportunities and graduate career prospects in the fast-paced and flourishing sports industry. This programme is designed to fit industry needs and is facilitated through working partnerships between LJMU staff, students and external employers and subject specialists.

The programme explores a variety of subjects and disciplines including: marketing, entrepreneurship, digital skills, sponsorship and PR, sports management, sports law, sports digital media, sports events, grassroots and elite sport.

Take a look at Sport Business on Instagram to see the latest student field trips, placements and industry guest speakers.

Employability and enterprise are key elements of this programme. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.

LJMU has links with over 450 different employers in the North West alone and the Sport Business programme work with these employers to develop work placement and project opportunities across all levels of the degree. The university has partnerships with Liverpool Football Club and Everton Football Club. We are also actively involved with Merseyside County Sport Partnership, National Governing Bodies of Sport and Liverpool City Council.

Our key contacts with local community sports club provide an excellent base for students to learn and develop their sport business skills on a regular basis. We continually liaise and engage at a senior level with the sports business industry to ensure the programme is as cutting-edge as possible.

Live Consultancy Project

Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice. This live consultancy projects is an optional module to a traditional final-year dissertation.

Sport Business Top-Up

This one year, full time, top-up degree is ideal for students who are completing/already hold a relevant HND, relevant Foundation degree, or Diploma and want to top-up their qualification and boost employment prospects by gaining an honours degree. The Top Up programme joins the Level 6 (3rd year) students on the Sport Business degree.