Sport and Management

Get thoroughly prepared for a management career in sport and organised physical activity.

Become a business-savvy sport professional

You'll evaluate the contexts of sport and physical activity, challenging ideas and concepts using business and management principles.

You’ll focus on sport and community development, event management, and policy within the context of business, management of services, people, and the sporting environment. The curriculum includes entrepreneurship, human resources, sporting expertise, marketing and service operations.

Along the way you will discover how to critically evaluate information, challenging ideas and concepts using scientifically-based information. We encourage you to show initiative, research and develop your own knowledge, and apply your expertise as much as possible.

Practical focus and work placements

Practical activities help you apply theory to real-life situations. Work placements are a key feature, and employability is embedded throughout. Plus, you can work towards national governing body and industry qualifications.

You’ll get plenty of opportunities to play to your strengths as your interests develop, and graduate equipped able to arrange large events, manage facilities/people, or be a manager within sport organisations.

We arm you with all the skills you need to effect change in a working environment and develop a strong CV. When you graduate you will be ready to join the network of professionals behind the scenes, helping to keep the world of sport and organised physical activity running effectively.

Abertay is Scotland's TOP University for overall student satisfaction in Sport and Exercise (NSS 2023).