About this course
Course summary
This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.
You learn through
Live projects
Throughout the course you'll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry.
Networking opportunities
A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead.
Future careers
This course prepares you for a career in
This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.
You gain automatic free student membership of the PRCA and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free online training and free access to the industry recognised PRCA Online Certificate.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
Study Options
This course is available in 2 study options:
Duration: 1 Year
Qualification: MA
Location: Sheffield
Duration: 2 Years
Qualification: MA
Location: Sheffield
Career Prospects
Graduates from this course typically go into the following occupations:
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Course Details
- Qualification
- MA
- Study Mode
- Full-time
- Duration
- 1 Year
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- Sheffield
- Scheme
- Postgraduate
- Subjects
- PR and communications