Public Relations and Media with a Foundation Year

Swansea University
Undergraduate BA (Hons) Full-time including foundation year 4 Years Digital media, production, and technologyMedia studiesPR and communications

A-Level Entry

CDD - DDD

UCAS Points

72 - 80 points

About this course

Study a Public Relations and Media degree with us, and you will be able to gain the skills to equip you for a successful career in this exciting field.

Our degree is accredited by the Chartered Institute of Public Relations and is taught by experienced industry professionals and leading academics.

The Foundation Year gives you an exciting introduction to Higher Education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful on your undergraduate degree. It’s ideal if you need a little more support after Further Education or are returning to education after a gap.

You will have the chance to explore strategic communications, digital public relations practice, public relations theory, strategy, marketing and branding, business and entrepreneurship, journalism and professional development.

A work placement will give you first-hand experience of PR and media, and you will have the option of studying a semester abroad in Hong Kong, Singapore or the USA.

Why Public Relations and Media with a Foundation Year at Swansea? Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula; Media and Communication at Swansea is ranked:

  • 8th in the UK for Student Satisfaction (Complete University Guide 2025)

  • 8th in the UK for Student Experience (Times Good University Guide 2025)

  • 10th in the UK for Teaching Quality (Times Good University Guide 2025)

    Your Public Relations and Media with a Foundation Year Experience During your Foundation Year, you will learn the key skills you’ll need to make your degree a success while developing knowledge of your subject area and how it relates to the humanities and social sciences.

    You will start the degree course in your second year, when we offer a varied and flexible degree, so you can shape your course to match your career goals as well as developing your own interests.

    You can discover how PR is important for the success of all companies, and learn about the benefits of developing lasting relationships with other companies and professionals, including news reporters, advertisers and marketers, media practitioners and politicians.

    You will develop creative skills to manage digital media campaigns and direct strategic, international communications, specialising in PR. You can also study distinct pathways in digital and practical media, film and journalism.

    You will gain generic broad-based skills to specialise in further study or essential skills for the professional workplace.

    There is the opportunity for a work placement and to spend a semester overseas, both experiences which will greatly enhance your career prospects.

    You will have a personal tutor for any support you need.

  • Entry Requirements

    A-Level Grades CDD - DDD
    UCAS Tariff Points 72 - 80 points

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1133 Public relations and communications directors
    3417 Photographers, audio-visual and broadcasting equipment operators
    2435 Professional/Chartered company secretaries
    3416 Arts officers, producers and directors
    2472 Archivists, conservators and curators
    4135 Library clerks and assistants

    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time including foundation year
    Duration
    4 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Swansea
    Scheme
    Undergraduate
    Subjects
    Digital media, production, and technology, Media studies, PR and communications