Psychology and Marketing

Our four-year BSc (Hons) Psychology and Marketing course with integrated placement year will enable you to benefit from a unique mix of expert teaching, and real-world placement opportunities, which will help you to develop the skills and insight needed for a variety of careers. Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.

Alongside this, studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting. Psychology and Marketing are, therefore, an ideal combination of complementary disciplines enabling you to apply an understanding of human behaviour and cognition to a marketing context, providing insights into the consumer mind, from branding to buyer behaviour.

Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology, and is designed to help you develop a range of transferable and practical skills to succeed within your chosen career. Graduates with this mix of skills and knowledge are well placed for careers in a variety of industries.

Key course benefits:

- 93% of our students felt positive about the academic support provided on their course (Psychology, National Student Survey, 2024).

- Our BSc (Hons) Psychology and Marketing course is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

- Our recent graduates have gone on to secure work in organisations such as the BBC, HSBC, Jaguar Land Rover, local Government, PwC, private care companies, and the NHS.

We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage.