Promotional Media: PR, Advertising and Branding

This programme will give you a theoretical and practical insight into today's media landscape, driven by the growing industries of advertising, branding, and PR.

Why study BA Promotional Media: PR, Advertising and Branding at Goldsmiths
- Ranked second in the UK for 'world-leading or internationally excellent' research (REF, 2021) and 16th in the world (third in the UK) in the 2024 QS World Rankings by Subject, you'll study in one of the top media, communications and cultural studies departments in the world.

- You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.

- You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.

- This degree is interdisciplinary, and you'll evaluate the impact of promotional activity culturally, sociologically economically and politically.

- Thanks to our strong links with industry, you'll have the opportunity to complete a work placement and develop skills to help with your future career.

- You’ll balance theoretical learning with practical skills through the production of creative work.

- You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.

- You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.

- Inclusivity and engagement are guiding principles within the Department and we aim to take our students' lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.