Music Marketing, Media and Communication

About the course

Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with BA (Hons) Music Marketing, Media & Communications.

You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well.

Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation and various broadcast skills.

You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialise and develop your unique area of interest as professional practitioners.

You’ll also have the opportunity to attend guest lectures and gain ‘hands-on’ industry knowledge through unparalleled, exciting work experience placements and internships with music-focused employers. If you’re more interested in exploring entrepreneurial ventures, we’ll support you every step of the way.

The BIMM University Graduate
We make sure that when you graduate, your attributes and skills mirror the employment and creative needs of the music industry – both today and in the future.
We aim to equip BIMM graduates with the following qualities, so they have a long lasting career.
- Employable and Entrepreneurial

- Creative, Collaborative and Connected

- Resilient and adaptable

- Globally Aware

- Professional

- Intellectually Curious

- Self-aware