Media with Business Management

Our Media with Business Management BA equips you with the skills to critically analyse, research, and understand the media while harnessing its power for creative communication and storytelling. You will also gain an understanding of the modern business landscape, including international economics, politics, and societal issues, preparing you for a successful career in the media industry.

Why choose this course?
- Film Studies and Media at Keele: Top 10 in England for student positivity NSS 2023 (Broad-based universities) based on overall student satisfaction, which is an average score across 27 questions asked in the NSS

- Access to industry-standard media facilities – gain practical skills using film, sound and image production facilities

- Choose to spend a year working in industry or study abroad.

- Learn alongside innovative companies based in Keele Business School

In today’s fast-paced digital world, storytelling is everything — and with our Media with Business Management BA, you will master the art of crafting compelling narratives across film, audio, and digital platforms. Whether you want to captivate audiences, communicate powerful ideas, or express your unique creative voice, this programme gives you the tools to make an impact. In addition to creating content, you will become a critical analyst of various forms of media, informed by the latest industry developments.

You will also gain essential business skills, from data analysis to mastering digital tools for smart decision-making, giving you a competitive edge in industry. With a strong focus on sustainability, ethical business practices, and leadership, you'll become equipped to drive innovation and shape future responsibly through promoting social justice and challenging misrepresentation in media. This forward-thinking curriculum covers everything from the foundations of business and social media content creation, the fundamentals of media production and researching audiences, ensuring you're fully prepared for a successful career in a variety of industries.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.