Marketing (with Placement Year)

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.

You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.

We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.

You will study areas such as:
- consumer psychology and behaviour

- the interface of business with society and culture

- business economics

- strategic management

- market research

The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.

You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.

Placement Year
This 4-year programme offers you the opportunity to take up a placement year working in business in your third year.

Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you an invaluable opportunity to experience first-hand how business and management concepts are applied in practice, and to give you direct exposure to real issues in the workplace. It can also be done abroad.

We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future. The School of Management has an excellent network of organisations that offer placements including:
- IBM

- Vauxhall

- NHS

- GE Money

- Arris (formerly PACE)

- Enterprise Rent A Car

- Cummins

- Peugeot

Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business.

Professional accreditation
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

This programme is approved by the Chartered Institute of Marketing (CIM), offering students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

This accreditation will also help students to interact and participate in various engagement activities with senior marketing professionals, opening future career avenues globally.