Marketing (with Foundation Year)

How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry within diverse sectors, roles and career paths.

Our Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.

A Foundation Year is the perfect way to boost your academic skills, build your confidence and develop your wider subject knowledge so you can succeed at Winchester. This course offers an extra year of study at the start (Year 0) which leads onto a full degree programme (Years 1, 2 and 3).

A Foundation Year is ideal if you are returning to education after a break; haven’t quite achieved the entry qualifications required; are wanting more support during the transition to studying at university; or are unsure about which subject you wish to pursue.

In Year 0, you will study a set of modules from across the Faculty of Business, Law and Digital Technologies which are designed to develop your academic and practical skills. This broader focus in your first year introduces you to studying at university level and provides you with a better understanding of Marketing and related subjects.

You will experience a variety of teaching methods including lectures, discussion-based seminars and independent study. You will also receive support to boost your academic skills to prepare you for the rest of your time at Winchester. Find out more and hear from our Foundation Year students at winchester.ac.uk/foundation

Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.

Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison.

Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.