Marketing & Public Relations

Leeds Beckett University
Undergraduate BA (Hons) Full-time 3 Years PR and communicationsEvents managementMarketing

UCAS Points

112 points

About this course

Develop a critical, reflective and creative approach to the study of marketing, PR and digital communications.

Gain valuable professional skills and specialist knowledge in both marketing and public relations.

As part of this course, you’ll:

  • Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations

  • Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate

  • Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector

    ACCREDITATION This course is accredited by the CIM (Chartered Institute of Marketing).

    Find out more

    Your employability is at the heart of this course, so you’ll have a wealth of opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

    As well as the chance to work with a variety of employers, you’ll have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios and a media suite.

    You’ll have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business School’s guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee, who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior, Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine.

    Professional recognition The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

    Why study Marketing and Public Relations at Leeds Beckett University...

  • Take a client-centred approach to learning and develop transferrable skills

  • Gain a professional understanding of how marketing and public relations work within a company environment

  • Utilise the university's local and national business links to secure a paid work placement

  • Learn in real-life environments through the Business School's simulation suite

  • Learn from and connect with industry leaders through the Leeds Business School guest lecture series

  • Professionally recognised course
  • Entry Requirements

    UCAS Tariff Points 112 points

    Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 3 Years

    Qualification: BA (Hons)

    Location: Leeds

    Sandwich

    Duration: 4 Years

    Qualification: BA (Hons)

    Location: Leeds

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    1133 Public relations and communications directors
    2432 Marketing and commercial managers
    7125 Visual merchandisers and related occupations
    2493 Public relations professionals
    3554 Advertising and marketing associate professionals

    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Leeds
    Scheme
    Undergraduate
    Subjects
    PR and communications, Events management, Marketing