Marketing Management (Top-up)

This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets. It aims to reflect international business practices, cultures and legal frameworks to boost your confidence in dealing with diverse people and organisations around the world.

You will explore how to apply new marketing techniques and interpret knowledge with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges.

Through a range of mandatory modules, you can expect to develop critical knowledge and competencies in strategic marketing management, public relations (PR) and communications, and digital marketing, enhancing your employability and preparing you for the world of work. At the same time, you will have opportunities to develop your business skills and practice management judgment.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.