Marketing Management for Events, Hospitality and Tourism

University College Birmingham
Postgraduate MA Full-time 1 Year Hospitality, leisure, and tourismEvents management

About this course

Do you want to work in hospitality, tourism or events? Are you fascinated by the power of marketing? Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms.

This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Delivered through flexible learning, our course is hands-on and will arm you with a wealth of practical skills and experience while you study. As well as working on live projects and engaging with industry experts, you will be able to develop a wide variety of valuable media skills for the sector studying in our state-of-the-art Digital Creative Studio on campus.

WHY CHOOSE THIS COURSE?

  • Practical application – ‘Learn by doing’ through live project work and developing your own business start-up idea, as well as building practical skills in our Digital Creative Studio

  • Expert tuition – Interact and engage with business experts who will mentor you to ensure you develop the skills and knowledge to succeed

  • Flexible learning – Blended delivery provides flexibility for you to weave your study around work commitments

  • Award-winning university – Study at the highest-ranking university in the region according to student choice (Whatuni Student Choice Awards 2023)

    FACILITIES Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

    If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

    Students on our postgraduate courses also have exclusive access to our dedicated postgraduate suite in McIntyre House, providing study and meeting spaces, PCs and other facilities.

    CAREERS AND PROGRESSION Examples of careers you could pursue following this course:

  • Digital marketer

  • Marketing executive

  • Conference centre manager

  • Event manager

  • Hotel manager (small hotel or deputy of larger hotel)

  • Tourist information centre manager

    Please refer to our website www.ucb.ac.uk for the latest updates to this course

    • Study Options

    This course is available in 4 study options:

    Full-time Shown above

    Duration: 1 Year

    Qualification: MA

    Location: Birmingham

    Full-time Shown above

    Duration: 15 Months

    Qualification: MA

    Location: Birmingham

    Full-time Shown above

    Duration: 1 Year

    Qualification: PgDip

    Location: Birmingham

    Full-time Shown above

    Duration: 9 Months

    Qualification: PgDip

    Location: Birmingham

    Career Prospects

    Graduates from this course typically go into the following occupations:

    7220 Customer service supervisors
    1223 Publicans and managers of licensed premises
    1221 Hotel and accommodation managers and proprietors
    3557 Events managers and organisers
    1222 Restaurant and catering establishment managers and proprietors
    6250 Bed and breakfast and guest house owners and proprietors

    Related Courses

    Aesthetics

    University College Birmingham

    FdA Full-time 2 Years UG Birmingham

    A-Levels

    CD - DD

    UCAS Points

    32 - 56 points

    Aesthetics

    University College Birmingham

    BA (Hons) Full-time 3 Years UG Birmingham

    A-Levels

    CCC - CDD

    UCAS Points

    80 - 96 points

    Architectural Technologist

    University College Birmingham

    HNC Part-time 2 Years UG Birmingham

    A-Levels

    EE

    UCAS Points

    32 points

    Course Details

    Qualification
    MA
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Birmingham
    Scheme
    Postgraduate
    Subjects
    Hospitality, leisure, and tourism, Events management

    Offered by

    University College Birmingham

    Birmingham

     View university profile
    Visit university website