Marketing Management

University of Greenwich
Postgraduate MA Full-time 1 Year Events managementMarketing

About this course

Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.

Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:

  • Strategic Marketing

  • Advertising and Communications

    The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects.

    The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.

    The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.

    What you should know about this course

  • This programme offers two distinct pathways for focused specialism in Strategic Marketing or Advertising and Communications

  • Recent graduates have gained positions with companies such as Google, Coca Cola and OgilvyOne

  • Study at our beautiful Greenwich campus, a UNESCO World Heritage Site

  • Gain hands-on experience by working on real-world projects, bridging the gap between classroom learning and industry practices

  • Opportunities to attend winter and summer schools in Europe.

    • Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 1 Year

    Qualification: MA

    Location: Greenwich

    Part-time

    Duration: 2 Years

    Qualification: MA

    Location: Greenwich

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    2432 Marketing and commercial managers
    1133 Public relations and communications directors
    7125 Visual merchandisers and related occupations
    3554 Advertising and marketing associate professionals
    3556 Sales accounts and business development managers

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    Course Details

    Qualification
    MA
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Greenwich
    Scheme
    Postgraduate
    Subjects
    Events management, Marketing

    Offered by

    University of Greenwich

    Greenwich

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