Marketing Management

Marketing professionals play a critical role in the success and survival of organisations and brands.

From the get-go you’ll put your skills and knowledge into practice by working on client-based projects, developing innovative solutions to marketing problems.

We focus on building your understanding of branding, consumer psychology, market research and digital marketing – but with ethical and environmental best practice in mind.

This course is accredited by the Chartered Institute of Marketing (CIM). The CIM offers opportunities to continue your professional development after graduating, and as this is a Gateway Course you may be exempt from some modules of these CIM qualifications.

The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally.

This course is available as a 3-year or 4-year (with placement) option.

Top reasons to choose this course
- Accredited by the Chartered Institute of Marketing (CIM).

- Focus on developing your employability skills.

- Gain practical experience via client-based projects and case studies.

- Strong industry links and insight via guest lectures, panel talks and experienced academics.

- Get involved in our student-led marketing and PR agency, Bright Young Things.

- Graduate with a year of work experience when you choose a placement year.

Don’t meet these entry requirements?
For students who do not hold the academic qualifications or experience required for entry to this course the Business Management BSc(Hons) with Integrated Foundation Year is available to prepare you to progress onto year 1 of this degree.