Marketing (International Marketing)

This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

- Explore global marketing strategies and their role in shaping and responding to social change, through a global lens

- Students will have the opportunity to join a field study, providing exposure to international marketing challenges

- Learn about cross-cultural marketing and consumption

- Understand how practices evolve in a complex and changing international business environment

- The MSc Marketing (International Marketing) is one of two pathways available in the MSc Marketing programme.

For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing