Marketing (Including Year Abroad)

University of Essex
Undergraduate BSc (Hons) Full-time with time abroad 4 Years Events managementMarketing

A-Level Entry

BBB

UCAS Points

112 - 120 points

Avg. Graduate Salary

£26,500

About this course

How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?

The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.

This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.

You study topics such as:

  • digital marketing and social media

  • the principles of markets, marketing and selling

  • marketing strategy and planning

  • services marketing

  • business-to-business marketing

  • consumer behaviour

  • marketing communications

    Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.

    You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.

    The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.

    This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.

    This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Our research-led teaching ensures you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.

    BSc Marketing can also be taken with an optional study abroad or placement year.

  • Entry Requirements

    A-Level Grades BBB
    UCAS Tariff Points 112 - 120 points
    BTEC DMM

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    2432 Marketing and commercial managers
    1133 Public relations and communications directors
    7125 Visual merchandisers and related occupations
    3554 Advertising and marketing associate professionals
    3556 Sales accounts and business development managers

    Course Details

    Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
    Study Mode
    Full-time with time abroad
    Duration
    4 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Southend
    Scheme
    Undergraduate
    Subjects
    Events management, Marketing
    Avg. Graduate Salary
    £26,500