Marketing

Course details The MSc in Marketing enables you to explore the exciting world of modern The MSc in Marketing enables you to explore the dynamic world of modern marketing and its pivotal role in helping to shape and steer corporate strategies in business and other professional sectors. This one-year full-time course offers an in-depth understanding of key academic marketing theories, current marketing industry issues and opportunities to gain practical experience abroad. We work with the leading UK professional body, the Chartered Institute of Marketing (CIM), to also offer you the opportunity to gain professional qualifications by taking advantage of the exemptions our CIM Accredited Degree provides.

Why Durham University? Our Department sits within the prestigious Durham University Business School. It offers a significant academic opportunity to gain the vital skills to become a successful business leader or to carry out further research and make a major contribution to a sustainable business future. The School is one of the UK’s longest established business schools and one of an elite group of institutions in the UK to be accredited by all three major bodies – the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS). We consistently rank highly in independent league tables for both the quality and reputation of our Department, with teaching delivered by a world-class academic community that includes experienced business professionals and researchers who work across a wide variety of business disciplines. You will study core modules that may include marketing management and strategy, buyer behaviour and marketing innovation, marketing theory, contemporary marketing communication and business-to-business marketing. You will also select optional modules, ranging from digital marketing to global sports business and complete a dissertation or business project.

Facilities The university campus is within walking distance of the historic centre of Durham, a city with UNESCO World Heritage Status. Resources include up-to-date financial information and online databases. In addition, you’ll have access to Durham University’s prestigious libraries and archives.

Career Opportunities Our postgraduate programmes with a focus on employability fully equip you with the skills and industry insight to embark on a successful and rewarding business career. The knowledge and understanding you develop reflect the Department’s values of sustainability, wellbeing and equality of opportunity across the globe. You gain a combination of analytical and practical skills that employers value, such as independent thinking and problem-solving, and are able to enhance your people skills that are essential in business and much sought after by employers.