Marketing

How do you make a product or service stand out in a global economy where consumers have more choice than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry within diverse sectors, roles and career paths.

Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.

The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.

The second year provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.

The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.

Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, work experience or research into management issues.

Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.

Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison.

Our graduates go onto work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.