Marketing Communications with Integrated Foundation Year

Develop your skills by entering the creative industries on an Integrated Foundation Year degree.

If you’re interested in taking on a new subject that you’ve not had the opportunity to study in depth before, or have been out of education for a while, then our Integrated Foundation Year courses might be for you. These four-year courses include an introductory year to help you build the core skills needed for specialist degree-level study.

This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge in the domain you want to study. We’ll help nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities through five core modules.

After your foundation year, you’ll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skill set and the confidence to excel in your chosen degree subject when you join other students for the rest of your course.

Study marketing communications in a dynamic studio-based environment. Are you driven by ideas and eager for a more creative take on marketing? As well mastering the fundamentals that underpin any great marketing campaign, you’ll be hands-on in our studios from the start to put theory into practice – working with real briefs and brands, in workshops and on group projects. From problem solving and strategic planning to an understanding of ethical, sustainable practice, you’ll graduate with core skills, creative fluency and a solid portfolio of marketing work.

You will: Develop technical, design thinking and production skills in your chosen specialism. Learn teamwork, leadership and project management skills through a variety of learning environments. Develop critical thinking and creative problem-solving skills through the development of unique and innovative projects. Complete your chosen degree over a four-year period. Develop a strong marketing portfolio, showcasing your creative problem-solving and strategic thinking skills Gain knowledge and ability in communications planning and content creation Develop valuable professional skills through taking part in practical workshops, small group project work, team supervision and one-to-one tutorials Meet and network with guest speakers who are experienced marketers working for well-known brands Devise campaigns in response to real briefs set by our industry partners, working alongside Creative Advertising students Gain experience of working in multidisciplinary teams, in a lively studio setting Explore new and emerging marketing technologies, such as data-driven services, augmented reality, voice assistants and chatbots

Marketing Communications BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.