Marketing & Business

Why choose this course? Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.

Students will: Discover how and why do we choose the things that we buy and what influences people when they choose goods or services. Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.

*This course is part of a subject area ranked top 10 in the UK for Satisfied with Teaching in the Business and Management subject area league table in the Guardian University Guide, 2025.

Key Course Features: Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing. Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready. Includes practical experience with an optional industrial placement in business to solve a genuine industry problem. Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.