Marketing

Our BSc Marketing is an innovative course that will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas. You will gain knowledge of general business principles, as well as core skills in fundamental business management.

Why choose this course?

- The BSc Marketing takes an interdisciplinary approach to the subject, offering you an innovative way of learning about topics.

- You will have the opportunity to interact with academics working at the forefront of marketing, as well as with practitioner guest speakers with real-life insights.

- This course is recognised by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing association.

What you will learn

The course introduces you to key areas in the study of business. You can then choose modules in marketing and from a wide range of option modules.

You undertake a business project module towards the end of the course, which requires you to develop a business plan for a new business venture or introduce a new innovation, product, service or process in an established organisation.

How you will learn

We offer a range of teaching methods including lectures, seminars involving case studies, presentations and group discussions. You will gain an understanding of the key concepts in business management and marketing and be encouraged to explore the application of these concepts in practice. Our students gain real-world insights through live case study sessions and panels with entrepreneurs and practitioners.

You can study this course full- or part-time. You can also choose your own timetable for the core/compulsory modules selecting whether to study them in the daytime or in the evening.

Foundation Year

If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree.

Highlights

- Accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish in the world's leading journals.

- We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

- Our academic staff engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

Careers and employability

On graduating, you'll have an array of important transferable skills, including:

- analytical skills that will enable you to critically appraise and challenge existing managerial or business practices

- a knowledge of marketing planning practices

- an understanding of how decisions are made in organisations

- quantitative skills that can be applied in the analysis of management and accounting problems

- communication and interpersonal skills.

Graduates can pursue career paths in the media, marketing, brand management or public relations. Possible professions include:

- market researcher

- dvertising account executive

- media planner

- marketing executive

- public affairs consultant.