Marketing and Technology

Goldsmiths, University of London
Postgraduate MSc Full-time 1 Year Events managementMarketing

About this course

This Masters offers the knowledge and skills required to be a successful marketer in dynamic and technology-driven industries.

  • Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies require. This Masters departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

  • The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

  • The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

  • It seeks to enable you to discover new market opportunities that will have a positive impact on the economy, society, and the environment. You will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and learn how to be a successful marketer in the digital marketing era.

    You will find this Masters valuable if you:

  • Aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing

  • Prefer working in dynamic and fast-changing environments

  • Have an entrepreneurial mindset and enjoy thinking outside the box

  • Are fascinated by human ingenuity and the latest technological discoveries

  • Seek to make a positive impact on society

    • Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 1 Year

    Qualification: MSc

    Location: London

    Part-time

    Duration: 2 Years

    Qualification: MSc

    Location: London

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    1133 Public relations and communications directors
    2432 Marketing and commercial managers
    7125 Visual merchandisers and related occupations
    3554 Advertising and marketing associate professionals
    3556 Sales accounts and business development managers

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    Course Details

    Qualification
    MSc
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Postgraduate
    Subjects
    Events management, Marketing

    Offered by

    Goldsmiths, University of London

    Lewisham

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