Marketing and Public Relations

Coventry University
Undergraduate BA (Hons) Full-time 3 Years PR and communicationsEvents managementMarketing

UCAS Points

104 points

About this course

The Marketing and Public Relations (PR) BA (Hons) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries.

In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image.

Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become a member of these professional associations for the duration of your course and have the opportunity to gain a Level 3 Foundation Certificate and Level 4 CIM Certificate in Professional Marketing in addition to your degree (subject to additional fees).

If you choose to leave the degree course after successfully passing Year 1, you will be eligible for a Higher National Certificate (HNC) in Marketing and PR. If you choose to leave the degree course after successfully passing Year 2, you will be eligible for a Higher National Diploma (HND) in Marketing and PR.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Entry Requirements

UCAS Tariff Points 104 points
BTEC MMM

Career Prospects

Graduates from this course typically go into the following occupations:

1132 Marketing, sales and advertising directors
2432 Marketing and commercial managers
1133 Public relations and communications directors
7125 Visual merchandisers and related occupations
2493 Public relations professionals
3554 Advertising and marketing associate professionals

Course Details

Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Study Mode
Full-time
Duration
3 Years
Start Date
2025
Academic Year
2025
Campus / Location
Coventry
Scheme
Undergraduate
Subjects
PR and communications, Events management, Marketing