Marketing and Consumer Behaviour
Goldsmiths, University of LondonPostgraduate MSc Full-time 1 Year Business and management studiesEvents managementMarketing
About this course
The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers. We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market. You will develop the skills necessary to conduct independent research and to understand:
the psychological and cultural processes underlying consumer behaviour the psychology of consumer preferences and choices psychological theories of attitude change, persuasion, and influence the psychology and strategy of branding how to create and sustain customer experience behavioural economics (including the psychology of pricing) the psychological impact of various types of media and advertising
Study Options
This course is available in 2 study options:
Full-time Shown above
Duration: 1 Year
Qualification: MSc
Location: London
Part-time
Duration: 1 Year
Qualification: MSc
Location: London
Career Prospects
Graduates from this course typically go into the following occupations. Click through for salaries, employment rates and other UK degrees that lead there:
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Course Details
- Qualification
- MSc
- Study Mode
- Full-time
- Duration
- 1 Year
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- London
- Scheme
- Postgraduate
- Subjects
- Business and management studies, Events management, Marketing