Marketing and Business Management

Abertay University
Undergraduate BA (Hons) Full-time 4 Years Business and management studiesEvents managementMarketing

A-Level Entry

CCC

Avg. Graduate Salary

£26,000

About this course

Begin your career as a professional marketer and manager, ready to excel in the work place. Study our CIM-accredited Marketing and Business degree and develop your professional marketing knowledge and skills.

Focused on preparing you for work, this degree gives you a thorough grounding in marketing and business. You'll learn how to understand different markets, manage customer relationships and communicate your brand strategy effectively.

Successfully completing the course takes you partway towards a professional Chartered Institute of Marketing (CIM) qualification.

Outstanding work placements & study abroad options

There's an option to go on a work placement and gain valuable industry experience, and you can choose to study overseas. Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, campaign pitches and offsite visits.

You'll work on projects for organisations such as:

  • Royal Bank of Scotland (RBS)

  • British Telecom (BT)

  • Heineken

  • Michelin

    We aim to make you a highly effective marketing manager and prepare you for an impressive career. You'll graduate with a passion for innovation, teamwork, creative thinking and the ability to solve any business challenge.

    A flexible degree

    You can tailor your studies to suit your interests and career plans.

    This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.

    Top 3 in Scotland for overall student satisfaction

    Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:

  • Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).

  • UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).

  • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).

    • Entry Requirements

    A-Level Grades CCC
    Scottish Higher BBBC
    Scottish Advanced Higher BBB
    BTEC MMM

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    2432 Marketing and commercial managers
    2431 Management consultants and business analysts
    1150 Managers and directors in retail and wholesale
    1133 Public relations and communications directors
    7125 Visual merchandisers and related occupations

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    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    4 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Dundee
    Scheme
    Undergraduate
    Subjects
    Business and management studies, Events management, Marketing
    Avg. Graduate Salary
    £26,000

    Offered by

    Abertay University

    Dundee

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