Marketing and Advertising

Leeds Beckett University
Undergraduate BA (Hons) Full-time 3 Years Events managementMarketing

UCAS Points

112 points

About this course

Become an expert in successful and innovative marketing and advertising. You’ll use your knowledge of brands and audiences to drive organisational growth.

As part of this marketing and advertising course, you’ll:

  • Develop a comprehensive knowledge of the structures, concepts and processes involved in marketing, communications and advertising management

  • Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, sustainable, ethical and legal frameworks

  • Learn to respond effectively to innovative ideas, adapt to changing circumstances, and address complex business, organisational and societal challenges with an open and critical mindset

  • Study broader marketing areas such as creativity and digital strategy

  • Understand how to use your communications expertise to build relationships with target audiences

  • Learn how to support the achievement of business objectives and development through marketing and advertising management

  • Have the opportunity to be mentored by experienced marketing practitioners

    Find out more

    Student work Visit our blog, Marketing Leeds, for insight into work produced by current students.

    Guest lectures Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.

    Industry placements Students have completed placements with companies including Apple, Disney and L’Oreal.

    Links with the CIM Our links with the Chartered Institute of Marketing (CIM) mean you’ll be exempt from certain CIM modules on completion of this course. The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through our CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

    Why study the Marketing & Advertising course at Leeds Beckett University?

  • 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things*

  • Optional year-long paid work placement in industry

  • Professionally accredited by the Chartered Institute of Marketing (CIM)

  • Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series

  • Use simulation software and real-life activities to replicate decision-making in situations of uncertainty

    • Entry Requirements

    UCAS Tariff Points 112 points

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    1133 Public relations and communications directors
    2432 Marketing and commercial managers
    7125 Visual merchandisers and related occupations
    3554 Advertising and marketing associate professionals
    2494 Advertising accounts managers and creative directors

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    Course Details

    Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
    Study Mode
    Full-time
    Duration
    3 Years
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Leeds
    Scheme
    Undergraduate
    Subjects
    Events management, Marketing

    Offered by

    Leeds Beckett University

    Leeds

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