Marketing Analytics

Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics.

Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.

Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.

Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Enrich your future career prospects by studying on a course with a 96% employment rate and an average salary of £31.3k (Graduate Outcomes Survey, 2021/22 Graduates, Published 2024).