Marketing Analytics
University of SouthamptonMarketing Analytics MSc is a postgraduate degree at University of Southampton, based in Southampton, taught full-time over 1 year.
About this course
Dive into a top-tier Marketing programme at Southampton, ranked Top 10 in the UK by the Complete University Guide, 2025. We were also the first university in the UK to offer a master’s in marketing analytics.
Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.
Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.
Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.
Enrich your future career prospects by studying on a course with a 96% employment rate and an average salary of £31.3k (Graduate Outcomes Survey, 2021/22 Graduates, Published 2024).
Career Prospects
Graduates from this course typically go into the following occupations. Click through for salaries, employment rates and other UK degrees that lead there:
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Course Details
- Qualification
- MSc
- Study Mode
- Full-time
- Duration
- 1 Year
- Start Date
- 2025
- Academic Year
- 2025
- Campus / Location
- Southampton
- Scheme
- Postgraduate
- Subjects
- PR and communications, Events management, Marketing, Mathematics and statistics
2025-entry data — 2026 offers may differ