Marketing

This course emphasises applied critical thinking and analysis, helping to equip you with the necessary skills to thrive in a career in marketing.

The course is designed to enhance your knowledge and understanding of marketing. It is relevant for you if you have already studied marketing as part of another course and want to continue to develop your specialist knowledge, or if you are new to marketing having studied a degree in another subject.

The course focuses on contemporary issues and provides the opportunity for you to put marketing theory into practice through the use of relevant case studies and projects.

* We have a vibrant and diverse student learning environment, with a focus on meeting the creative and analytical challenges posed by modern marketing.

* Key areas of study include Strategic Marketing Management and Contemporary Consumer Engagement.

* Further specialisation and an opportunity to pursue an area that interests you or which you are passionate about is available through your choice of multidisciplinary option modules and the research.

Professional links and accreditations: Students at Huddersfield Business School are able to gain The Chartered Institute of Marketing (CIM) exemptions whilst studying for their Marketing MSc degree. CIM support, develop and represent marketers, organisations, and the profession all over the world.

Huddersfield Business School is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. Less than 6% of business schools worldwide have obtained this prestigious accreditation.

AACSB-accredited schools have successfully undergone a rigorous review process conducted by their peers in the business education community, ensuring that they have the resources, credentials, and commitment needed to provide students with a first-rate, future-focused business education. As a result, AACSB-accredited schools produce graduates who are highly skilled and more desirable to employers than other non-accredited schools.