Marketing

This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.

The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.