Marketing

As the function which represents the organisation’s customers, marketing makes a vital contribution to business success. If you are interested in developing your marketing knowledge and skills in order to pursue a career as a marketing professional, then this two-year full-time programme may be for you.

A key feature of this programme is the emphasis on improving employability skills and in first year, you will complete a module on Personal and Professional Development to support career planning. In second year, there is a compulsory extended period of work placement as part of the Work Based Learning module when you will complete a live marketing project.

Other modules you will study are –

*First Year:
*
Essentials of Marketing
Brand Management
Marketing Research
Marketing Communications
Business Management
Introduction to Accounts

*Second Year:
*
Marketing Planning
Consumer Behaviour
Digital Marketing
Marketing Research
Why study a FdSc Marketing at Belfast Met?

The FdSc Marketing at Belfast Met is a Chartered Institute of Marketing (CIM) accredited degree, so in addition to the achievement of a FdSc qualification validated by Ulster University, eligible graduates are entitled to exemptions offered by CIM.

Graduates who achieve their Foundation Degree and who want to complete the Foundation Certificate in Professional & Digital Marketing, are entitled to claim an exemption from ONE module.
Graduates who achieve their Foundation Degree and who want to complete the Certificate in Professional & Digital Marketing, are entitled to claim an exemption from TWO modules.
CIM qualifications are globally recognised and highly valued by employers, so this represents a very appealing enhancement to each graduate’s personal profile.
A FdSc Marketing from Belfast Met will support and enhance the development of your employability skills that include:

Creative problem-solving
Critical Thinking
Team-working
Communication
Leadership
This programme of study is likely to include enrichment units, which are an additional component to enhance your employability.

You can learn more about the CIM’s Accredited Degree at https://www.cim.co.uk/qualifications/cim-accredited-degree/

Please read our Terms and Conditions before applying for or enrolling on any of our courses.