Marketing

Queen Mary University of London

Postgraduate MSc (PG) Full-time 1 Year Events managementMarketing

About this course

The MSc Marketing programme is a generalist programme that covers a wide range of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, AI and Big Data in Marketing, and more, providing graduates with a competitive advantage in the job market. Students will also be able to choose from a variety of optional modules covering different aspects of marketing and business.

  • Study global brands and their roles in creating relationships in a global market.

  • Learn how to design a range of marketing strategies.

  • Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.
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    Course Details

    Qualification
    Master of Science - MSc (PG)
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Tower Hamlets
    Scheme
    Postgraduate
    Subjects
    Events management, Marketing