Marketing

What you will learn

You will learn to master digital marketing with a deep analysis of digital strategies, social media management and data-driven marketing, and to leverage emerging technologies to drive brand success. In gaining understanding of the transformative role of AI in marketing, you will explore how machine learning and predictive analytics can enhance consumer experiences and marketing strategies.

You will gain insights into sustainable marketing practices and the growing importance of environmental responsibility developing strategies that align with global sustainability goals and resonate with conscientious consumers.

In analysing consumer behaviour and cultural trends, you will create impactful marketing strategies. You will also embrace ethical marketing practices and understand the broader societal implications of your strategies.

How you will learn

We aim to make learning practical and personally relevant. You will engage with interactive course materials, guest speakers and professional experts, group projects, case studies, workshops and other hands-on activities.

This MSc encourages you to question, challenge and apply concepts in innovative ways and it develops your ability to analyse, evaluate and think laterally. You will be able to choose between on-campus and online attendance.

This course is available to study full- or part-time and follows an evening timetable.

Highlights

Careers and employability

On successfully graduating from this MSc, you will have gained an array of transferable skills, including in:

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include: