Marketing

Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies.

Course description

In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future.

Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go.

This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world.

The course is delivered by Aston Business School which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

Key course benefits

- Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation

- Professionally accredited – This programme leads to exemptions from the Chartered Institute of Marketing (CIM)

- Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)

- Excellent prospects – Aston University was named runner-up in the University of the Year for Graduate Employment Award (Times/Sunday Times Good University Guide)

- Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)

- Safe in our hands – Marketing at Aston University was ranked 16th overall in the UK (Complete University Guide, 2024)

Course details

Modules
For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc

Assessment method
For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc