Management with Marketing

Drawing upon our areas of research expertise, our MSc Management with Marketing provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing.

The course examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations.

You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation.

This Master's course differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based.

Highlights

Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.

Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

The course is taught by a team with international reputations in their respective areas.

We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library and e-Library.

Careers and employability

Graduates can pursue career paths in marketing and management in, for example, local and national government, business and industry. Possible professions include:

chartered management accountant

management consultant

logistics and distribution manager

marketing executive

market researcher

public relations officer.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.