Luxury Brand Management

Goldsmiths, University of London
Postgraduate MA Full-time 1 Year Events managementMarketing

About this course

This Masters equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

  • The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

  • You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

  • The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks.

  • The Masters offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
  • Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 1 Year

    Qualification: MA

    Location: London

    Part-time

    Duration: 2 Years

    Qualification: MA

    Location: London

    Career Prospects

    Graduates from this course typically go into the following occupations:

    2432 Marketing and commercial managers
    1132 Marketing, sales and advertising directors
    1133 Public relations and communications directors
    7125 Visual merchandisers and related occupations
    3556 Sales accounts and business development managers
    3554 Advertising and marketing associate professionals

    Course Details

    Qualification
    MA
    Study Mode
    Full-time
    Duration
    1 Year
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    London
    Scheme
    Postgraduate
    Subjects
    Events management, Marketing