International Marketing and Management MSc

University of Dundee
Postgraduate MSc Full-time 12 Months Business and management studiesEvents managementMarketing

About this course

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

Career Prospects

Graduates from this course typically go into the following occupations:

2432 Marketing and commercial managers
1132 Marketing, sales and advertising directors
1133 Public relations and communications directors
2431 Management consultants and business analysts
7220 Customer service supervisors
7125 Visual merchandisers and related occupations

Course Details

Qualification
MSc
Study Mode
Full-time
Duration
12 Months
Start Date
2025
Academic Year
2025
Campus / Location
Dundee
Scheme
Postgraduate
Subjects
Business and management studies, Events management, Marketing