International Marketing and Management MSc

University of Dundee

Postgraduate MSc Full-time 12 Months Business and management studiesEvents managementMarketing

About this course

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

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Course Details

Qualification
MSc
Study Mode
Full-time
Duration
12 Months
Start Date
2025
Academic Year
2025
Campus / Location
Dundee
Scheme
Postgraduate
Subjects
Business and management studies, Events management, Marketing