International Marketing and Business Intelligence

University of Essex
Postgraduate MSc Full-time 12 Months Business and management studies

About this course

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.

Our MSc International Marketing and Business Intelligence explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing

  • marketing strategies, including product, pricing, promotion and distribution strategies

  • new product development

  • supply chain management and operations

  • theories and practices of entrepreneurship

    This course is delivered by Essex Business School at our Southend Campus. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.

    Your course benefits from current research by the Strategy, Operations and Entrepreneurship group which is based at our Southend Campus and focuses on answering the question: “How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?” A Masters from Essex Business School can give you a solid foundation on which to build your international marketing career.

    • Study Options

    This course is available in 2 study options:

    Full-time Shown above

    Duration: 12 Months

    Qualification: MSc

    Location: Southend

    Part-time

    Duration: 24 Months

    Qualification: MSc

    Location: Southend

    Career Prospects

    Graduates from this course typically go into the following occupations:

    1132 Marketing, sales and advertising directors
    2431 Management consultants and business analysts
    1150 Managers and directors in retail and wholesale
    2432 Marketing and commercial managers
    1123 Production managers and directors in mining and energy
    1121 Production managers and directors in manufacturing

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    A-Levels

    BBB

    UCAS Points

    112 - 120 points

    Avg. Salary

    £24,000

    Course Details

    Qualification
    MSc
    Study Mode
    Full-time
    Duration
    12 Months
    Start Date
    2025
    Academic Year
    2025
    Campus / Location
    Southend
    Scheme
    Postgraduate
    Subjects
    Business and management studies

    Offered by

    University of Essex

    Colchester

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