International Marketing and Artificial Intelligence for Business MSc

You'll learn through a blend of marketing theory and practical AI application.

This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.

This master's degree offers an innovative blend of two powerful disciplines:

In today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.

This course will teach you how to:

You will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.

You will learn core marketing topics such as:

Alongside these marketing principles, you will be introduced to:

You will also delve into specialised AI topics such as:

The course’s practical focus will give you hands-on experience with AI tools and marketing methodologies. It will apply these directly to real-world scenarios to bridge theory with practical application.

During this course, you'll also have opportunities such as: