International Football Business

There are currently over one hundred stadia across the world under planning and/or construction. This degree programme will help you gain an understanding and research different international stadia, design processes, pitch construction, architectural challenges and other important factors such as health and safety constraints. You will cover topics such as international retailing, football infrastructures, the challenges of dealing with differing stakeholders, cultural differences and attitudes to corporate social responsibility. Lastly you will learn how to understand and formulate successful bids for global football competitions and events, and develop your operational understanding of sport law with an international perspective, such as international player transfers and migration.

Football is a multi-billion-pound global industry, and the sport industry as a whole is growing faster than GDP both in emerging and mature economies. You will study the key drivers which fuel this rapid market growth including the nature of ‘fandom’, the development of the international football and sport industries, and the creation of a global strategy. There are over 200 member associations around world who each govern and manage football in their respective countries. Therefore, you will examine the international licencing schemes and regulations of organisations such as UEFA, CONCACAF and FIFA, along with the implications of cultural differences linked to commercial and sponsorship opportunities.

To enrich your learning, there may be opportunities for work experience both in the UK and internationally between your second and third year. Furthermore, during your three years at UCFB, there may be opportunities to interact with global events at the likes of Wembley Stadium, enabling you to apply your knowledge and increase your competitive edge in the workplace. Your studies will provide you with an understanding of the broader global football industry and its history as well as contemporary challenges to provide a solid foundation for your degree. You will explore marketing in the football industry with an international perspective as well as an appraisal of the different types of league structures and franchises such as in the USA.