International Fashion Marketing & Communications

On this MA International Fashion Marketing & Communications course, you will refine skills in marketing, communications and advertising, and specialise in global and international business management and strategy. You’ll develop an understanding of the marketing communication channels and tools that underpin the development of integrated marketing communications strategies.

This course will allow you to explore creativity and theory in subject areas around fashion marketing practice, investigating creative ideas and developing practical solutions to complex industry-related challenges.

You will: • Learn the technical and theoretical skills needed to create innovative and effective global marketing campaigns • Gain a deep insight into international marketing environments through the wider framework of the global market • Build your knowledge and skills to develop fashion-focused communications strategies • Unrivalled industry enrichment through masterclasses, guest speakers and panel discussions • Explore the luxury fashion sector and learn how to identify opportunities for innovative marketing campaigns • Investigate the strategic business elements of a global brand and understand how to incorporate creative marketing to achieve business objectives • Delve into the industry practices and the anatomy of the global advertising agency, the clients and concepts of advertising • Complete a self-directed Final Project that allows you to demonstrate your skills and knowledge, and contextualise these in alignment with your career goals